We are excited to announce our second international campaign with Claire's for Bullying Prevention Month 2018. Following on from the success of last year's campaign, which raised over $57,000 during the month-long partnership, this year's campaign titled #ClairesCares launches September 20th and runs until October 27th.
Claire's stores across North America, Canada, and the UK will be fundraising during the campaign, raising crucial funds for our support and education services. The campaign activities will also provide Claire's customers and the wider community with tips and advice for dealing with all types of bullying and abuse online.
The joint campaign will feature exclusive giveaways, influencer interviews, behind-the-scenes Instagram stories, and much more! Social media users can follow the campaign on Instagram, Youtube, Snapchat, Facebook, and Twitter.
Following the huge success of last year's campaign, we are thrilled to be working with Claire's again for Bullying Prevention Month 2018. Their commitment to making the internet a kinder and safer place for young and vulnerable internet users is commendable, and we are honored to be changing and saving lives alongside them.
Scott Freeman, CEO, The Cybersmile Foundation
In support of Claire's ongoing commitment to address issues directly affecting their customers, we will be encouraging internet users to respect each other and support one another when experiencing bullying or abuse online, as well as providing expert tips for dealing with cyberbullying to young and vulnerable internet users around the world.
With most of our customers being exposed to the social media world, where they can sadly experience cyberbullying or negativity online, we are really pleased to be working alongside Cybersmile throughout October. Here at Claire's we believe in all our girls to be able to positively encourage and support each other whether it's through social media or in person making our #ClairesCares campaign the perfect platform to speak to our girls against cyberbullying, allowing our valuable customers to know we are there for them and part of a great cause.
Hind Palmer, Global Brand Marketing & PR Director, Claire's
Claire's is a globally recognized brand with over 3000 stores in 45 countries and is one of the world's leading fashionable jewelry and accessories retailers for young women, teens, tweens, and kids. They have served over 900 million female customers worldwide and are a go-to destination for inspiring merchandise assortments of fashionable and affordable products.
Stay tuned to @CybersmileHQ during the campaign so you don't miss any opportunities to get involved, win exclusive prizes, or hear from your favorite celebs! Remember to follow and use the hashtag #ClairesCares so we can all connect, and definitely don't forget to visit your nearest Claire's store to donate or to take a selfie in-store and share it on social media using #ClairesCares!