We are excited to announce the launch of Cybersmile Assistant, our smart AI assistant designed to provide support and direction to Internet users around the world who are experiencing problems associated with cyberbullying, online harassment, and digital abuse. The assistant has been created to enable people to access practical advice, useful information, and targeted support services.
Cybersmile Assistant is going to revolutionize the way we deliver support for Internet users around the world. Not only will it completely eradicate support wait times and the need to undertake lengthy online searches for reputable support organizations, Cybersmile Assistant will also enable us to have the infrastructure in place to potentially help over 1 million people each day.
Scott Freeman, CEO, The Cybersmile Foundation
By delivering information from our internal database of support organizations and helplines, the smart assistant eliminates the need to undertake lengthy online searches that can involve navigating inappropriate results, which often hinder users' efforts to identify and access the most appropriate solutions for their specific problem.
AI machine learning capabilities mean that Cybersmile Assistant will become increasingly smarter and more intuitive the more it is used. The assistant will also identify and create regular reports of emerging trends and concerns for Internet users.
Our AI support tool not only delivers instant advice and support to Internet users in need for existing and emerging problems, which include bullying, cyberbullying, mental health struggles, reputation damage, and many more; it also delivers results and resources tailored to the needs of that user at that moment. The fact that Cybersmile Assistant completely eliminates wait times and scaling problems means that more people than ever can get exactly the help they need, when they need it, turning struggle into hope.
Dr. Deborah Gilboa, Youth & Parenting Advisor, Cybersmile Advisory Panel
Cybersmile Assistant has been developed as part of our long-term partnership with cosmetics brand Rimmel that was formed to address the growing global issue of beauty cyberbullying and its associated problems.
The partnership has already reached millions of Internet users with the #IWILLNOTBEDELETED campaign, which involved celebrities and influencers such as Rita Ora and Cara Delevingne. In addition to this powerful social campaign, so far over 10,000 Internet users have been educated through the co-developed Beauty Cyberbullying interactive module.
The launch of Cybersmile Assistant is a hugely exciting moment in our partnership with The Cybersmile Foundation. At Rimmel, we have a clear purpose as a brand to inspire people to experiment and express themselves through make-up. Beauty Cyberbullying is on the rise, we conducted Global research and published a white paper, and found that 1 in 4 women today have experienced Beauty Cyberbullying and that 57% of those bullied didn't tell anyone about their experience. With the launch of Cybersmile Assistant we will be able to help Cybersmile reach and support more people who are being affected by Beauty Cyberbullying and its related issues.
Sara Wolverson, Vice President, Rimmel Global Marketing, Coty
The need for Cybersmile Assistant was identified through feedback from our service users who were reporting difficulties in finding suitable organizations and helplines among increasingly crowded and confusing search engine results. As the problem of cyberbullying and online abuse continues to grow, and with more and more people using the Internet, we recognized how a support system that can provide targeted help at scale had become a high priority.
At Cybersmile, we work to understand the reasons, causes, and effects of cyberbullying and online abuse, but we also recognize our own limitations in being able to provide comprehensive support for the myriad of issues that can manifest following the trauma of cyberbullying and online hate campaigns. With Cybersmile Assistant, we are now able to provide people with easier and faster access to a wide range of dedicated professional organizations and crisis support services tailored to their specific needs and even their location. This means that we can quickly identify and deliver help to people dealing with the associated issues that arise from cyberbullying, such as anxiety, depression, self-harm, eating disorders, and mental health problems, in addition to providing access to Cybersmile's comprehensive library of advisory content.
Dan Raisbeck, Co-founder, The Cybersmile Foundation
Cybersmile Assistant can be accessed via our website and is accessible from anywhere in the world. Once engaged with the assistant, users can type in questions or use their microphone to communicate. State-of-the-art AI technology enables the assistant to recognize conversational flow and intent, which it uses to deliver targeted resources most appropriate to the user's situation from our internal database.
The assistant also uses geo-targeting technology to identify the most suitable organizations and helplines for the location of each user. Our assistant will initially provide location specific services in the United Kingdom, America, Australia, Canada, and New Zealand, with plans to expand the serviced territories and languages as part of the product's ongoing development.