We are proud to announce an exciting new anti-cyberbullying partnership with Microsoft's game streaming platform, Mixer. Alongside the Mixer team, we will be launching a joint campaign titled "The UnAwareness Movement," which is designed to focus on positivity in the gaming space and take attention away from bullying and toxicity.
When looking to align with a non-profit for this movement, we really wanted to find an organization that wasn't simply looking for a new sponsor, where we'd pay to have our logo included on their website. We really wanted a partner. An organization that understands the gaming ecosystem, and an organization who we could work with long-term on a cause that is important to our community and our brand. Since we first contacted Cybersmile, we've been inspired by their mission and are looking forward to developing a long-lasting partnership where we can work together to build a positive, safe, inclusive and diverse gaming community for all.
Josh Munsee, Global Marketing Manager, Microsoft
For the month of April, viewers on the Mixer website, the Mixer app, and Mixer on Xbox will have the opportunity to support the movement and also to help raise funds for us by purchasing 'Embers,' Mixer's virtual currency. Embers can be used to activate the exclusive UnAwareness campaign-themed skills on their favorite Mixer streamers' channels for a limited time.
With The Cybersmile Foundation, we found an organization to partner with that has additional resources and tools to support individuals who have been impacted by cyberbullying and harassment. We saw an organization with a history of forming deep partnerships with brands, working together to deliver truly ground-breaking campaigns to educate and raise awareness of the impact that cyberbullying can have. And lastly, we found an organization that truly understands and wants to help tackle the issues specific to the gaming community.
Josh Munsee, Global Marketing Manager, Microsoft
The campaign runs from April 4th to April 30th, where 100% of all funds used to purchase embers on the UnAwareness-specific skills will be donated to us, helping to train and develop gaming-specific conversational understanding, resources, and solutions for Cybersmile Assistant, our recently launched AI smart assistant.
Everybody at Cybersmile is honored to be working alongside Mixer toward our shared goal of a truly inclusive gaming environment. Mixer's long-term commitment is commendable, and we are proud to stand alongside them and work together for maximum social impact.
Scott Freeman, CEO, The Cybersmile Foundation
Mixer's large online gaming community will have the opportunity to take part in the campaign, which will have a tangible impact on our resources as we develop further important features for Cybersmile Assistant in the coming months and years.