We are excited to announce the launch of our third annual Bullying Prevention Month campaign with Claire's. The joint #ClairesCares campaign begins today and runs through October 26th.
In addition to promoting important online safety and anti-bullying messages of friendship and kindness, the campaign will raise vital funds for our international education and support services - enabling us to prepare large numbers of young people for positive internet and social media use while providing crucial support for those who have been targeted with bullying and abuse.
Claire's stores across the US, Canada, and the UK will fundraise for us by encouraging customers to make a donation at the checkout, with 100% of the donations supporting our mission for kindness and inclusion, on and offline.
Since the announcement of our partnership in 2017, Claire's support has enabled us to help more than 43,000 children and young people. Our work together has also enabled parents and caregivers of children to access expert content, designated support, and free educational materials. With this year's fundraising campaign, we'll be able to provide help to thousands more young people in need and also extend our interactive learning platform to offer even more scalable year-round educational fun for people of all ages!
We are honored and grateful to be working with Claire's again for Bullying Prevention Month. Thanks to their ongoing support, we have been able to change and save the lives of many thousands of young people around the world. This year's campaign will enable us to not only continue providing this life-changing support but also to provide preventative educational services to improve the lives of even more young and vulnerable people.
Laura Lewandowski, Chief Policy Officer, The Cybersmile Foundation
Throughout October, alongside Claire's, we will be working together to encourage young people to be proud of who they are, support their friends, and do their best to make the world a brighter place. Stay tuned throughout the month for lots of exciting activities and announcements!