We are thrilled to announce popular body confidence creator Chessie King as our newest official ambassador, joining the likes of disability rights advocate Jillian Mercado, TikTok star Holly H, and Hollywood actress Garcelle Beauvais.
In recent years, Chessie has amassed a loyal following of more than 700,000 subscribers and is known for sharing inspiring messages of body confidence, kindness, and self-empowerment. She regularly shares tips with her community on dealing with important issues, including mental health, physical wellbeing, and body image.
Working with Cybersmile over the past few years has really helped me understand how I can use my voice to support people being bullied - online & offline. I feel a huge responsibility to speak up for anyone being victimised and to continue to build an army of powerful humans, standing up for themselves & others. I want to empower people to realise their worth whilst understanding the impact trolling can have. I'm extremely proud to say I have been recruited by Cybersmile to fight front line in cyberbullying.
Chessie King, Cybersmile Ambassador
Last year, we worked together on "Trolling is Ugly," a successful body confidence campaign that achieved over 5 million video views on social media. The campaign won numerous awards, including Gold, Silver, & Bronze Lions at the 2018 Cannes Lions International Festival of Creativity.
Following on from the success of last year's body confidence campaign, this November we teamed up again to launch our Anti-Bullying Week "Banter or Bullying?" campaign in partnership with Instagram. The week-long initiative aimed to educate internet users and spark important conversations among young people about the fine line between banter and bullying. The campaign also featured Zoella founder Zoe Sugg and comedian Mo Gilligan.
Everybody at Cybersmile is proud to welcome Chessie as an official Cybersmile ambassador. It has been a pleasure to work alongside Chessie over the last few years, and we are very excited to build on that previous success by working together to support, empower, and inspire more people than ever before.
Laura Lewandowski, Chief Policy Officer, The Cybersmile Foundation
Chessie's previous work with us and her powerful messages of self-acceptance and kindness make her perfectly aligned to further our mission. We are excited to start working together right away.