Today, in honor of National Bullying Prevention Awareness Month, we are partnering with CO. by Colgate to hold a roundtable discussion on cyberbullying with actress Alisha Boe and our resident wellbeing and parenting expert Dr. Deborah Gilboa.
The online event will focus on the prevalence and emotional impact that cyberbullying has on Gen Z, as well as best practices for being a better digital citizen. Meaningful conversation will be grounded in findings from our new study that has been sponsored by CO. by Colgate. The national study entitled 'The State of Play Report: Gen Z & Identity-Based Cyberbullying' examines how widespread cyberbullying is among Gen Z, the identities that are often the targets of bullying, and the impact it has on all those who witness it.
Gen Z has only known a world with smartphones and social media, so their experience of bullying isn't confined to a classroom nor even four walls. And in a world where 3 out of 5 members of Gen Z (62%) have been a target of online bullying, abuse, and harassment, according to our State of Play Report, it is imperative to teach them how to identify cyberbullying and recognize the potential impact their words and tone can have on others. Programs like CO. by Colgate's roundtable discussion are essential to providing young people a platform to have these conversations and learn what they can do to help themselves and those around them.
Scott Freeman, CEO, The Cybersmile Foundation
Alongside CO. by Colgate, we believe in an inclusive future where everyone can express themselves freely. For every CO. by Colgate product purchased in 2021, $1 will be donated to The Cybersmile Foundation, for a minimum donation of $200,000 and a maximum of $300,000.
CO. by Colgate encourages people to smile brighter, speak up louder, and live their truth boldly, and that's why it was so important for us to host this conversation with our community. Our mission with this event is to show how we can play a part in reimagining a healthier future for all—where everyone feels confident to be who they truly are, without fear. CO. by Colgate is proud to team up with The Cybersmile Foundation - especially during National Bullying Prevention Month.
Dana Medema, Vice President & General Manager, Oral Care, Colgate-North America
Join the Instagram Live Event at 6:00 p.m. EST today and hear from Cybersmile, CO. by Colgate and Alisha Boe.