Celebrating Freedom of Expression with Dragon Mania Legends

Cybersmile x Dragon Mania Legends "Wake Your Inner Dragon"

We are thrilled to announce the launch of an awareness and fundraising campaign in partnership with Gameloft's popular mobile game, Dragon Mania Legends. The campaign launch coincides with International Day Against Violence and Bullying and aims to raise €45,000 in support of our work.

The innovative Wake Your Inner Dragon campaign will see us collaborate with Dragon Mania Legends and six popular make-up influencers to raise awareness of online bullying and celebrate freedom of expression while raising vital funds for education and support services for those in need.

We are excited to be involved in such a creative and meaningful campaign alongside Dragon Mania Legends. This Wake Your Inner Dragon campaign carries a very important and powerful message: that we are all unique and that we should all try to embrace and celebrate our own individuality without feeling the need to conform to societal norms.

Dan Raisbeck, Co-founder, The Cybersmile Foundation

Participating influencers will unleash their inner dragons by using make-up based on a special in-game dragon that players can purchase, with all profit (after platform fees) being donated to us. The influencers will then encourage their online communities to 'unleash their inner dragons' and celebrate their own individual beauty by doing the same.

Cybersmile game partnership anti bullying
Poster of Dragon Mania Legends in-game character for the campaign.

Gameloft has always celebrated the values of inclusivity and authenticity within our organization, for players, and for all peoples worldwide. By partnering with The Cybersmile Foundation, it has allowed us to more tangibly act on these values and step up against issues of bullying and harassment. We hope we can play a part in players 'waking up their Inner Dragon' and live their lives with authenticity and pride.

Botond Szalacsi, Game Manager, Dragon Mania Legends

Participating influencers include:

  • Thomas Halbert
  • Gabrielle Alexis
  • Kimberley Margarita
  • Ryley Isaac
  • Annie Thomas
  • Tiffany Hunt

The campaign will run from November 4–18th or until Dragon Mania Legends reaches their €45,000 goal. To kick off the campaign, Dragon Mania Legends will make an initial contribution of €15,000 to help ensure that the target is achieved.