Be Fearless Experience
As part of our long-term global partnership with Urban Decay, we are excited to announce our most recent collaboration. On the 3rd, 4th, and 5th of August, we opened our doors to the "Be Fearless Experience," an immersive, playful space in Soho, London.
Full of content creation moments, the event provided 300+ guests, including changemakers, content creators, the press, and the general public, with awareness and a deep understanding of our shared mission to promote freedom of expression, informed allyship, and inclusion.
An 'Ultraviolet Affirmations' room was created to encourage guests to write positive affirmations on blank walls using UV pens. This created a visual spectacle as these blank walls began to illuminate with messages of hope, allyship, and positivity. Additionally, QR codes were strategically placed throughout the venue to encourage participants to take Cybersmile's educational allyship modules created as part of the partnership.
The Cybersmile x Urban Decay education curriculum was designed to empower 500,000 internet users with the tools and knowledge required to keep themselves and others safe online. The interactive curriculum features six educational modules and a downloadable toolkit that offers internet users of all ages and abilities everything they need to stay safe online, effectively help others, and make use of the power of the internet to support marginalized communities through effective allyship.
Everybody at Cybersmile is proud to be a part of the Be Fearless Experience. Our partnership with Urban Decay continues to positively impact people around the world with key educational outcomes and powerful messages of kindness and inclusion.
Dan Raisbeck, Co-founder, The Cybersmile Foundation
The "Be Fearless Experience" follows our most recent partnership activation on Stop Cyberbullying Day, which featured 3x World Champion blind swimmer Anastasia Pagonis. Previous initiatives with Urban Decay have also included live events and the launch of a powerful PSA starring "Tall Girl" actress Ava Michelle.