Intel CEO Brian Krzanich and Mark Cuban played in a celebrity League of Legends exhibition match to raise both awareness and funds for us at the annual Intel Extreme Masters event in San Jose. The charity match doubled the event viewership year over year and raised vital funds for our support services.
“It's exciting to get to play a match at such a large event as IEM and be able to game for good to raise money for The Cybersmile Foundation.”
CEO, Intel
Overview
Impact Summary
- Reached 75M+ people with campaign message
- Exceeded 5M+ video views
- $38K raised for Cybersmile
- Achieved mainstream media coverage of the campaign
- Utilized celebrities for maximum social and cultural impact
- Raised awareness of digital citizenship in gaming community