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Allyship Education Program

Partner: Urban Decay

An educational campaign with Urban Decay to empower 500,000 digital citizens with knowledge and tools to become better allies.

1M+

Impressions

Total Impressions

2022

Year Launched

Initiative Launch Date

4

Key Outcomes

Goals and KPIs Met

200K

People Educated

People Educated

“This partnership to help educate our community is not just a moment for us, it's a constant commitment to be changemakers where we can help empower our community to stand up in their difference.”

Malena HigueraGeneral Manager, Urban Decay Cosmetics

Overview

Alongside Urban Decay, we developed and launched an educational campaign designed to empower 500,000 internet users with the tools and knowledge to keep themselves and others safe online.

The campaign curriculum featured six interactive educational modules and a downloadable toolkit that offered internet users of all ages and abilities everything they needed to stay safe online, effectively help others, and make use of the power of the internet to support marginalized communities through effective allyship.

The campaign curriculum educated and empowered the Urban Decay community, workforce, and wider public to not only remain safe online but also to use the power of the internet to impact the world in a positive way through considered social media use.

Impact Summary

  • Reached 1M+ people with campaign message
  • Educated thousands of people to be better allies online
  • Encouraged people to elevate the voices of marginalized communities
  • Equipped people with the knowledge required to help others online