Alongside Urban Decay, we developed and launched an educational campaign designed to empower 500,000 internet users with the tools and knowledge to keep themselves and others safe online.
The campaign curriculum featured six interactive educational modules and a downloadable toolkit that offered internet users of all ages and abilities everything they needed to stay safe online, effectively help others, and make use of the power of the internet to support marginalized communities through effective allyship.
The campaign curriculum educated and empowered the Urban Decay community, workforce, and wider public to not only remain safe online but also to use the power of the internet to impact the world in a positive way through considered social media use.