As part of our long-term global partnership with Urban Decay, we launched the "Be Fearless Experience," an immersive, playful space in Soho, London.
The event provided 300+ guests, including changemakers, content creators, the press, and the general public, with awareness and a deep understanding of our shared mission to promote freedom of expression, informed allyship, and inclusion.
An 'Ultraviolet Affirmations' room was created to encourage guests to write positive affirmations on blank walls using UV pens. This created a visual spectacle as these blank walls began to illuminate with messages of hope, allyship, and positivity. Additionally, QR codes were strategically placed throughout the venue to encourage participants to take our educational allyship modules created as part of the partnership.
The Cybersmile x Urban Decay education curriculum was designed to empower 500,000 internet users with the tools and knowledge required to keep themselves and others safe online. The interactive curriculum features six educational modules and a downloadable toolkit that offers internet users of all ages and abilities everything they need to stay safe online, effectively help others, and make use of the power of the internet to support marginalized communities through effective allyship.
Carrying powerful messages of kindness, hope, and respect, the initiative empowered people to consider the safety and wellbeing of others as well as how to help them in an informed way.