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Be Fearless Experience

Partner: Urban Decay

A live self-empowerment event alongside Urban Decay in Soho, London, promoting inclusion, freedom of expression, and informed allyship.

100K

Video Views

Total Video Views

5

Key Outcomes

Goals and KPIs Met

3 Days

Duration

Total Duration

2023

Year Launched

Initiative Launch Date

“We have had such great feedback on this initiative, with guests super engaged and empowered by the brand cause and story.”

Miranda AnthonySocial Brand Manager, Urban Decay

Overview

As part of our long-term global partnership with Urban Decay, we launched the "Be Fearless Experience," an immersive, playful space in Soho, London.

The event provided 300+ guests, including changemakers, content creators, the press, and the general public, with awareness and a deep understanding of our shared mission to promote freedom of expression, informed allyship, and inclusion.

An 'Ultraviolet Affirmations' room was created to encourage guests to write positive affirmations on blank walls using UV pens. This created a visual spectacle as these blank walls began to illuminate with messages of hope, allyship, and positivity. Additionally, QR codes were strategically placed throughout the venue to encourage participants to take our educational allyship modules created as part of the partnership.

The Cybersmile x Urban Decay education curriculum was designed to empower 500,000 internet users with the tools and knowledge required to keep themselves and others safe online. The interactive curriculum features six educational modules and a downloadable toolkit that offers internet users of all ages and abilities everything they need to stay safe online, effectively help others, and make use of the power of the internet to support marginalized communities through effective allyship.

Carrying powerful messages of kindness, hope, and respect, the initiative empowered people to consider the safety and wellbeing of others as well as how to help them in an informed way.

Impact Summary

  • Exceeded the goal of 100K campaign video views
  • Empowered people to be better allies online
  • Raised awareness of our education and support services
  • Utilized celebrities for maximum social and cultural impact
  • Elevated positive activists through campaign activities