Brita, the iconic makers of water filters, wanted to address online bullying with a campaign to filter out the hate and encourage a more inclusive internet. Teaming up with us alongside NBA star Stephen Curry, who regularly experiences online harassment, The Filtered Life campaign was launched. As part of the initiative, a fun Filter Your Feed tool was released as a standalone app to help users filter out negativity from their own social media feeds.
To kick off the campaign, we worked with Brita to launch a PSA video to highlight the campaign, which included Stephen Curry and a host of guest speakers discussing the topic of online harassment and abuse.