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Get on the Ride, Own the Future

Partner: Gameloft

A fundraising initiative with Asphalt 9: Legends, a game with 1 billion downloads, to raise funds for education and support resources for gamers.

€15K

Fundraised

Total Funds Raised

2021

Year Launched

Initiative Launch Date

3

Key Outcomes

Goals and KPIs Met

1 Month

Duration

Total Duration

At Gameloft we value inclusivity and encourage a kinder world free of bullying and harassment. That's why we're happy to be partnering with The Cybersmile Foundation.”

Ignacio MarinGame Manager, Gameloft Barcelona

Overview

We teamed up with Gameloft to launch a fundraising campaign for Asphalt 9: Legends, the most recent game in the one billion-download multi-award-winning arcade racing franchise. The campaign offered Asphalt 9: Legends players the opportunity to buy unique NFT pieces of art based on characters of the Drive Syndicate, a narrative time-limited event in which Asphalt 9: Legends players compete in a series of missions to prove themselves as the legendary Drive Syndicate characters.

The exclusive Asphalt 9: Legends Drive Syndicate NFT Collection came in limited numbers with iconic characters from the well-loved Drive Syndicate. Each character had its own distinct personality as a legendary driver, with Blue Rabbit highlighting passion, Red Fox valuing honor, and Green Lizard signifying competition.

As part of the campaign, Asphalt 9: Legends also sponsored two of our interactive learning modules to promote positive gaming experiences. The 'Positive Gaming' and 'Livestream Basics' education modules were developed to help players of all ages and abilities get the most out of their gaming and connect with other players in a meaningful and productive way. The modules are included in the Cybersmile Education Program, a free open-source learning resource available to users around the world.

Impact Summary

  • €15K for Cybersmile
  • Created two educational modules promoting inclusive gaming
  • Raised awareness of digital citizenship within gaming community