We teamed up with the Philippine Red Cross to launch our Give Blood Fight Cyberbullying campaign as part of our long-term partnership with ABS-CBN and Star Magic to save lives online and offline. The campaign featured a powerful call-to-action encouraging blood donations across the Philippines with a strong anti-bullying message.
On the ground, the national campaign across the Philippines included the setting up of 18 blood donation centers with coordinated media and social activities.