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Impact Challenge

Partner: Riot Games

A fundraising initiative with Riot Games to develop a League of Legends education program focusing on sportsmanship and teamwork.

$250K

Fundraised

Total Funds Raised

2016

Year Launched

Initiative Launch Date

4

Key Outcomes

Goals and KPIs Met

2 Years

Duration

Total Duration

“After scouting potential allies working in social impact, we found four non-profits who care deeply about the same issues Riot and players agree are important.”

Jeffrey BurrellHead of Social Impact, Riot Games

Overview

We teamed up with Riot Games to develop and launch new educational programs as part of the "Impact Challenge" initiative, backed by a $1 million fundraiser that was shared between four organizations selected by the League of Legends community.

As part of the campaign, we launched Cybersmile Checkpoint, a safe space for new gamers to learn about key issues that might affect their development as players, such as digital wellbeing and online abuse. Those in need of support had access to our dedicated support advisors.

Shared Goal

A bespoke League of Legends educational curriculum teaching sportsmanship and teamwork to schoolchildren was developed and launched in schools across the Oceanic region.

Impact Summary

  • $250K raised for Cybersmile
  • Created gaming-specific sportsmanship and teamwork resources
  • Raised awareness of digital citizenship among gamers
  • Utilized celebrities for maximum social and cultural impact