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No Room for Abuse

Partner: Sky

A multi-channel educational campaign with Sky Broadband and Guild Esports to raise awareness of the abuse that women gamers experience.

69M+

Impressions

Total Impressions

1M+

Video Views

Total Video Views

20K

People Educated

People Educated

9

Key Outcomes

Goals and KPIs Met

“We're proud to be working with Guild Esports and Cybersmile to help educate gamers and encourage them to be better allies. We're also committed to creating a level playing field for women in gaming through tournaments, events, educational experiences and more.”

Jaclyn BeavisHead of Advertising and Campaigns, Sky Broadband

Overview

We teamed up with Sky Broadband and Guild Esports to launch No Room for Abuse. The campaign raised awareness of the abuse that women gamers experience while delivering meaningful education around the issue.

As part of the campaign, participants were invited to a controlled immersive gaming experience at the Sky Guild Gaming Centre (SGGC), where the challenges and realities of gaming as a woman were demonstrated in a live setting.

Impact Summary

  • Reached 65M+ people with campaign message
  • Exceeded 1M+ campaign video views
  • Developed new educational program focused on gaming
  • Raised awareness of sexist abuse in gaming
  • Educated thousands of gamers on how to be informed allies
  • Engaged participants through the use of immersive gaming room
  • Achieved mainstream media coverage of the campaign
  • Elevated positive activists through campaign activities
  • Utilized celebrities for maximum social and cultural impact

Awards & Nominations