We launched our State of Play campaign with CO. by Colgate to explore and raise awareness of identity-based bullying among Gen Z in the US.
To better understand the identity bullying landscape, we asked respondents between the ages of 16 and 24 a series of questions relating to their own experiences online in regards to identity-based bullying and abuse. Respondents were asked to share their experiences of identity-based bullying as bystanders and how these experiences affected them. Identity groups present in the study included racial or ethnic, gender, sexual, religious beliefs, perceived physical and mental ability, physical appearance, skin tone, personal opinion, and expression of individuality.
To mark the launch of The State of Play Report, alongside CO. by Colgate, we held a public roundtable discussion on cyberbullying with actress Alisha Boe and our resident wellbeing and parenting expert, Dr. Deborah Gilboa. The online event focused on the prevalence and emotional impact that cyberbullying and identity bullying have on Gen Z, as well as best practices for being a better digital citizen. Meaningful conversation was grounded in the findings from our national State of Play report that was sponsored by CO. by Colgate.