We launched a month-long awareness campaign alongside WWE to promote diversity and inclusion online while raising awareness of our advice and support services for people affected by cyberbullying or online abuse.
For the duration of the campaign, we published a series of exclusive interviews with WWE superstars, created to highlight and celebrate all that a truly diverse internet has to offer while sharing their advice for anybody affected by bullying or abuse. Important topics, including self-confidence, mindfulness, online safety, tolerance, and respect, were broached by globally recognized role models.
The campaign also included a giveaway of exclusive WWE prizes and a number of co-branded assets delivering inspiring, educational messages to internet users of all ages.
Social media posts were tagged with the #WWExCYBERSMILE hashtag so that people could join in the conversation and also participate in the campaign's giveaway.