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The Cybersmile Olympics

Partner: ESL

A live audience and livestreamed event alongside ESL at MCM Comic Con with various activities to raise awareness of toxicity in gaming.

2017

Year Launched

Initiative Launch Date

3Days

Duration

Total Duration

4

Key Outcomes

Goals and KPIs Met

100K+

Audience

Total Audience

“Everybody at ESL is delighted to work with Cybersmile within this exciting new partnership. Their mission to equip vulnerable gamers and support players needing help with the necessary tools sits perfectly with ESL’s commitment to fight toxicity and cyberbullying in esports and gaming.”

Craig LevineCEO, ESL America

Overview

To mark the launch of a long-term strategic partnership, we teamed up with ESL at MCM Comic Con for The Cybersmile Olympics, a live audience and livestreamed event taking place at the ESL Esports Arena featuring a range of activities to raise awareness of toxicity in gaming while raising crucial funds for our support services.

A number of our representatives, public figures, and content creators took part in the event, with high-profile guests debating various themes on gameplay, sportsmanship, teamwork, and the impact that toxic gameplay can have on other players as well as the broader gaming and esports communities.

Impact Summary

  • Raised crucial funds for Cybersmile
  • Encouraged gamers to focus on teamwork and sportsmanship
  • Raised awareness of Cybersmile education and support services
  • Elevated positive activists through campaign activities