The Positivity Index (2020)

We teamed up with Cosmopolitan and Instagram to launch The Positivity Index, our ultimate list of people striving to make the world of social media a better place.

We curated and published a list of 25 game-changing bloggers, influencers, and activists from all walks of life who had been empowering and inspiring others on social media. These include positivity champion Callie Thorpe, broadcaster and presenter Clara Amfo, Little Mix star Jesy Nelson, educator and disability activist Sinéad Burke, and basketball player, poet, and campaigner Asma Elbadawi.

The Positivity Index is published in the May issue of Cosmopolitan, alongside tips from those featured on balancing the digital world with real life and what it truly means to be happy.

• Reached 80M+ people with campaign message
• Achieved 500K+ engagements on social media
• Promoted positive use of the internet
• Elevated positive activists through campaign activities
• Utilized celebrities for maximum social and cultural impact
• Achieved mainstream media coverage of the campaign