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Tweet for a Cause

Partner: Twitter

A creator-led anti-cyberbullying awareness campaign in partnership with Twitter to mark the launch of their first ever pro-bono initiative.

2017

Year Launched

Initiative Launch Date

2 weeks

Duration

Total Duration

4

Key Outcomes

Goals and KPIs Met

100K+

Likes

Social Media Likes

“We couldn't think of a better partner than Cybersmile to kick off Niche's Tweet For a Cause pro bono initiative. We are humbled to be a part of their mission to combat cyberbullying through the voices of our most influential and trusted content creators.”

Leah FeyginSr. Brand Strategist, Twitter

Overview

We teamed up with Twitter, powered by Niche's powerful global content creator network, to launch #TweetForACause, Twitter's first-ever pro-bono creator initiative. The inaugural campaign raised awareness about our mission to combat cyberbullying and online abuse.

Content creators from the US and UK utilized the collective power of the Twitter platform to create and share original content that encouraged internet users to support and promote our work around the world.

Impact Summary

  • Raised awareness of Cybersmile support services
  • Utilized celebrities for maximum social and cultural impact
  • Elevated positive activists through campaign activities
  • Achieved mainstream media coverage of the campaign