Our "Word Wounds" campaign was launched as part of a long-term strategic partnership with creative agency Ten Toes Media to address the growing problem of online abuse in sports. The campaign featured leading sportspeople, including Jordan Henderson, Declan Rice, Harry Maguire, Kasper Schmeichel, Ben Mee, and Jermaine Jenas, who worked together to highlight the real-world implications of online abuse.
The campaign saw them share an edited selfie on their social media channels alongside a call to action to stop online abuse. The altered selfies depicted physical injuries overlaid on their faces, illustrating the real-life consequences of abusive words shared online.