We worked with Urban Decay to launch WORDS HURT IRL for a second consecutive year as part of our long-term partnership to address online bullying and abuse. The anti-cyberbullying campaign featured a hard-hitting video from world champion and world record-holding Paralympic swimmer Anastasia Pagonis.
The campaign featured a series of videos starring Anastasia, a firsthand victim of online abuse, which saw Anastasia share a range of tips to help people get the most out of social media while protecting themselves from online abuse.