Modern Witch Trials
A behavior change campaign addressing the weaponization of social media and the growing problem of cancel culture.
Be Fearless Experience
A live self-empowerment event alongside Urban Decay in Soho, London, promoting inclusion, freedom of expression, and informed allyship.
Words Hurt IRL (2023)
A digital wellbeing campaign with Urban Decay featuring a series of videos to help people remain safe online.
Stop Cyberbullying Day
An action and awareness event founded and coordinated by Cybersmile that takes place annually on the third Friday of June.
No Room for Abuse
A multi-channel educational campaign with Sky Broadband and Guild Esports to raise awareness of the abuse that women gamers experience.
Would You Say It?
A behavior change campaign with ITV to reduce incidents of trolling and raise awareness of the impact that our words can have online.
GayVAR
An initiative with EE rallying the Hope United squad to tackle the issue of online homophobia within football and raise funds for Cybersmile.
Sharezees
A creative campaign to discourage young people from sharing their passwords and challenge the culture of password sharing.
Dare to Love, Defy Hate
Breaking down stigma around mental health with The CW Network while encouraging people to prioritize love, kindness, and respect.
Not Her Problem
An awareness campaign with EE to tackle sexist abuse toward female athletes ahead of the UEFA Women's European Championships.
Word Wounds
Awareness campaign featuring leading sportspeople reminding internet users of the real-world impact that online abuse can have.
Words Hurt IRL (2022)
An anti-cyberbullying campaign with Urban Decay featuring powerful call-to-action PSAs and personal cyberbullying testimonies.
Allyship Education Program
An educational campaign with Urban Decay to empower 500,000 digital citizens with knowledge and tools to become better allies.
Hope United Roadshow
The launch of an interactive digital wellbeing education program and a series of workshops across the UK in partnership with BT.
Get on the Ride, Own the Future
A fundraising initiative with Asphalt 9: Legends, a game with 1 billion downloads, to raise funds for education and support resources for gamers.
Wake Your Inner Dragon
An awareness and fundraising initiative with Dragon Mania Legends to promote diversity, self-confidence, and freedom of expression.
Create a Kinder Environment
An influencer and creator-led awareness campaign promoting kindness and inclusion in partnership with Instagram.
State of Play
A multi-channel anti-cyberbullying campaign featuring research, awareness activities, and a roundtable event with CO. by Colgate.
Hope United Shirt Launch
A creative fundraising campaign alongside BT and a cast of leading sportspeople to remind everybody that hope will always beat hate.
The Positivity Index (2021)
Recognizing game changers who make social media and the wider world a better place in partnership with Instagram and Cosmopolitan.
People Not Profiles
A multi-purpose campaign alongside Jordan Henderson to provide direct access to Cybersmile educational and support resources.
Think Twice Before You Type
A multi-channel awareness campaign in partnership with Area 23 focused on the real-life impact of words online.
Nerds World
A fun and interactive experience inside Nintendo's Animal Crossing to offer gamers direct access to education and support resources.
Banter or Bullying? No Offense
Research-focused initiative with Instagram exploring personal boundaries featuring Cybersmile ambassadors and leading creators.
The Positivity Index (2020)
Celebrating the changemakers who make social media and the wider world a better place in partnership with Instagram and Cosmopolitan.
Banter or Bullying?
A research-driven influencer campaign in partnership with Instagram to explore the fine line between banter and bullying.
Claire's Cares
A fundraising and education campaign in partnership with Claire's to raise awareness and funds for key issues affecting young people.
The Unawareness Movement
A creative awareness initiative designed to take attention away from toxic gamers with Mixer, Microsoft's game streaming platform.
I Will Not Be Deleted
A celebrity-led campaign in partnership with Rimmel London to empower people to identify and celebrate their own unique beauty.
Thunderclap
A viral online 'Thunderclap' utilizing the collective power of Cybersmile's network of celebrities, brands, and influencers.
Trolling Is Ugly
An award-winning creative campaign highlighting the true impact of online abuse while promoting body confidence and self-love.
Tweet for a Cause
A creator-led anti-cyberbullying awareness campaign in partnership with Twitter to mark the launch of their first ever pro-bono initiative.
Dream Big with Claire's
An international awareness and fundraising campaign in partnership with Claire's to mark Bullying Prevention Month.
The Cybersmile Olympics
A live audience and livestreamed event alongside ESL at MCM Comic Con with various activities to raise awareness of toxicity in gaming.
The Filtered Life
Action campaign with BRITA and Steph Curry encouraging people to filter out the hate online for a better, brighter, more inclusive internet.
Strength in Diversity
A multi-channel awareness campaign with WWE and a number of their leading superstars promoting diversity and inclusion online.
Give Blood Save Lives
A national blood donation drive with the Philippine Red Cross led by Cybersmile ambassadors Daniel Padilla and Kathryn Bernardo.
Impact Challenge
A fundraising initiative with Riot Games to develop a League of Legends education program focusing on sportsmanship and teamwork.
All-Stars LoL Match
A special live-event celebrity League of Legends match in partnership with Intel to raise funds for Cybersmile to tackle abuse in gaming.
Hope's Story
An in-game campaign to educate more than 4 million players in a fun and engaging way while raising funds for Cybersmile.