Reputation Attacks

Reputation attacks are becoming increasingly important to prevent and mitigate. Learn how to protect your online reputation.

Online Reputation Management

Managing our reputations on the internet has never been more important. The practice of 'checking people out' for potential jobs, relationships, and even memberships is now primarily done on the internet by searching popular social media platforms and search engines.

Different Kinds of Reputation Attacks

Reputation attacks typically (but not exclusively) take one of three forms: personal attacks, professional attacks, or corporate attacks. These can be identified in the following ways:

Corporate Attacks

Over the years, there have been numerous incidents of corporate attacks that have involved individual users as well as malign state actors. The complexity of these attacks continues to impact business operations, and it is important to recognize them.

Personal Attacks

Personal attacks can be very distressing for the intended target, and in recent years, these attacks have become more prevalent as we spend more of our time online. Individuals that have a significant online presence or regularly use social media personally and professionally are also at greater risk. Below, we explore an incident that had a profound impact on an entertainment figure's personal reputation and overall wellbeing:

Professional Attacks

Professional attacks can significantly impact the employability of an individual and undermine their future careers. There have been a number of incidents in recent years that have resulted in executives facing uphill battles to restore their reputations, sometimes without success. Below, we take a look at the impact of a corporate litigation battle between two high-profile executives and its associated consequences:

Tips for Reputation Management

There are a number of ways you can manage your reputation and reduce the risk of consequences from an attack. Below, you can find suggestions on what steps to take:

FAQs