Mission & Model

We believe that everyone should have an equal right to access and enjoy our new connected world.

Who We Are

We are a multi-award-winning nonprofit committed to digital wellbeing and tackling all forms of bullying and abuse online. We work toward an inclusive internet where everyone is free to communicate, learn, play, and express themselves without fear.

Founded in 2010, The Cybersmile Foundation is a registered 501(c)3 not-for-profit organization in the U.S. and a registered charity in the U.K.

Our Mission

Everyone should have an equal right to access and enjoy our connected world.

Problems such as cyberbullying and abuse, poor accessibility, and tech inequality are holding many back from enjoying the benefits that access to the internet can provide.

We are committed to helping everyone realize their true potential by supporting those in need, changing problematic behaviors, and through education - preparing this and further generations for a safe and positive future.

What We Do

Our programs and initiatives are a combination of year-round research, education, and support services, as well as planned brand partner and awareness activities.

Initiatives

Authentic campaigns, live events, PSAs, and brand purpose moments.

Research

Regular research, data reports, public opinion, and key insights.

Education

Interactive resources, workshops, toolkits, and training programs.

Support

Scalable support services, mentorship, community events, and safety tools.

Core Values

We continue to honor our original core values that were established at the time of Cybersmile's founding. Our four core values remain:

Compassion

We believe that kindness and compassion empowers people to become the best version of themselves as well as effective allies to those in need.

Inclusion

We believe that everybody should have equal access to the benefits of our connected world regardless of their identity, ethnicity, ableness or beliefs.

Equality

We believe that everyone should be able to use connected technology without experiencing prejudice against their gender, sexuality or preferred identity.

Freedom

We believe that everybody should be free to express themselves, communicate, learn, work, and play through technology without fear.

Cybersmile Network

Our international network of partners, experts, academics, and public figures ensures that we always lead through impact, experience, and expertise.

Partners

Leading brands and organizations across various industries.

Advisors

Experts in mental health, wellbeing, parenting, online safety, and education.

Ambassadors

Public figures, creators, artists, advocates, athletes, and gamers.

Patrons

Decorated leaders in the fields of health, education, media, and law.

Tri-Pillar Model

Our Tri-Pillar model is based on three primary areas or pillars of activity: Awareness, Education, and Support. We believe that a focus on all three of these pillars is important to achieve maxiumum social impact and meaningful societal change.

Our Tri-Pillar model provides strong program foundations with opportunity for balanced growth, scalability and sustainability.

Impact Summary

Our strategy for program and initiative delivery enables us to have a powerful impact both on and offline.

Accessible

Programs and experiences that are accessible and inclusive.

Impactful

Activities and resources that positively impact and change the lives of millions.

Inclusive

Free, dynamic education programs for users of all ages.

Trusted

Long-term partnerships with leading brands and organizations.

Engaged

Social media community of more than 2 million active users.

Influential

A diverse range of official ambassadors to further our mission.

Proactive

Frequent campaigns and initiatives that build healthy communities.

Recognized

50+ industry awards and nominations for our initiatives.

Featured Partners

We are fortunate to work alongside some of the world's leading brands and organizations who have helped us further our mission.

Feedback & Comments

We are proud to consistently receive positive feedback and messages of support from current and previous partners.

"Instagram is proud to be working alongside The Cybersmile Foundation. Like Cybersmile, we share a belief that all forms of digital abuse, harassment and bullying are as unacceptable online as they are offline."

Kira Wong O'Connor Head of Public Policy Programs, Instagram

"Cybersmile is one of our main partners worldwide. Their feedback and support has been instrumental to us as we have continued to grow. Cybersmile's insights into online abuse, swift support and ongoing collaboration with Twitter make them a key partner."

Patricia Cartes Head of Global Safety Outreach, Twitter

"With Cybersmile we saw an organization with a history of forming deep partnerships with brands, working together to deliver truly ground-breaking campaigns to educate and raise awareness."

Josh Munsee Director of Integrated Marketing, Xbox

"We spoke with several different organizations but immediately felt on the same page with Cybersmile. The fact that their team had direct experience with beauty cyberbullying was also important for us as it meant that they understood the issue."

Sara Wolverson Vice President of Global Marketing, Rimmel London

"We couldn't have found a better partner for this important mission than Cybersmile. Their dedication to tackling all forms of digital abuse and bullying online by building a safer, more positive digital community aligns perfectly with BRITA's goals."

Tad Kittredge Director of Marketing, BRITA

"Exciting, innovative, trailblazing - these are just a few words I'd use to sum up Cybersmile and their incredible work. We are delighted to have invested in this organisation; such an incredible impact from our donations felt positively across the internet."

Lisa Jackson CEO, The Body Shop

FAQs

Useful Information

Safety Policies

Expert Network

Partnerships & Proposals