We've teamed up with The CW Network to launch a powerful campaign entitled "Dare to Love, Defy Hate" on World Mental Health Day.
The season-long CW Network campaign, coinciding with National Bullying Prevention Month, kicks off with a cyberbullying prevention public service announcement featuring CW talent and "Where Is Our Love Song" by Stevie Wonder, the official soundtrack of the initiative. The song's message of love, humanity, togetherness, and peace will help elevate the importance of mental health awareness for all generations.
The campaign is answering United States' Surgeon General Dr. Vivek H. Murthy's call to tackle the number 1 issue facing American youth, mental health, by launching a new ongoing mental health initiative to help raise awareness of the multifaceted issue and engage a wider audience to be part of the solution. Our partnership with The CW Network encourages young people to prioritize love, kindness, and respect, providing resources and support to those facing cyberbullying-related issues.
It is an absolute honor to work alongside The CW Network and such incredible talent on this crucial campaign. It has never been more important to raise awareness of the impact that cyberbullying can have on our mental health and of the resources available to those affected. We are grateful to The CW Network for their commitment to this issue.
Scott Freeman, CEO, The Cybersmile Foundation
Additional public service announcements addressing other areas of mental health will debut in the coming weeks as a part of the ongoing initiative. All spots will air during primetime on broadcast television as well as being available on the network's digital and social media platforms, including the CW App and the CWTV website.
Throughout the season, several of The CW's hit original series will also be participating in the campaign with specifically themed storylines and episodes revolving around mental health issues. "All American" and "All American: Homecoming" will continue to highlight the stress, anxiety, and pressure on young people involved in athletics during the course of their seasons. Additional series that will be addressing the issues of mental health this season include "Kung Fu," "Nancy Drew," "Superman & Lois," "Walker," and "Walker Independence."
In addition to extensive on-air, online, and social media content, The CW will be collaborating directly with advertisers and affiliates to bring this initiative to local communities across the country.