Claire's

We established a long-term partnership with Claire's to educate young people about the impact of cyberbullying while empowering them to pursue their dreams without fear.

Our international partnership included a number of individual campaigns that aimed to educate young people while leveraging the influence of celebrities and content creators to engage directly with the target demographic.

We worked together to create an informative landing page on Claire's website as well as various educational materials, including interactive learning modules, best practice guides, and infographics.

A key element of our partnership was the integration of celebrities and content creators. By collaborating with relevant celebrities and Cybersmile ambassadors, the campaigns captured the attention and interest of young people, making the messages more relatable and impactful. This approach allowed for high engagement and consumption of important information relating to cyberbullying and self-empowerment for young people.

In addition to education and support, we also focused on fundraising efforts to support our mission. By collecting donations in Claire's stores around the world, our partnership ensured that we could continue providing help and support to people of all ages and abilities.