EE

We forged a powerful partnership with EE to tackle the issue of sexist abuse targeted at female athletes while simultaneously promoting the importance of positive digital citizenship. With a shared vision of a safe and inclusive online community, we committed to addressing the unique challenges faced by women in the sporting world.

Utilizing the power of conventional and social media, we worked together to develop educational initiatives, campaigns, and resources that encouraged responsible and respectful online interactions. By empowering individuals to become allies in creating a positive online culture, we aimed to build an online environment where female athletes could thrive and feel supported.

Our partnership was an essential step toward combating sexist abuse and promoting positive digital citizenship within the sports community and beyond. By leveraging our collective strengths, we strived to create lasting change, ensuring that female athletes were able to participate in a safe and inclusive online environment. Together, we committed to inspiring a cultural shift that championed equality, respect, and empowerment.

The EE and Cybersmile Not Her Problem campaign won one award:

• The Thinkboxes Awards (Winner): TV Creativity