Instagram

Official Partner (2019-2021)

Working together to promote digital wellbeing and positive digital citizenship through safety, research, and creative campaigns.

88M+

Impressions

Total Impressions

647K

Engagements

Total Engagement

1M+

Video Views

Total Video Views

38

Key Outcomes

Goals and KPIs Met

“Instagram is proud to be working alongside The Cybersmile Foundation. Like Cybersmile, we share a belief that all forms of digital abuse, harassment and bullying are as unacceptable online as they are offline.

Kira Wong O'ConnorEMEA Policy Programmes Manager, Instagram

Overview

We first established a partnership with Instagram in 2019 through a shared belief in the importance of facilitating a culture of respect and inclusivity. Since then, we have worked together to combine our expertise, resources, and knowledge to develop innovative strategies that shine a light on and address some of the diverse challenges associated with life online.

Through research, we gained valuable insights into social interactions and personal boundaries. These insights enabled us to develop evidence-based solutions, volunteer training resources, guidelines, and best practices. By sharing this knowledge with Cybersmile volunteers and the wider community, we empowered individuals to make informed choices while encouraging them to be considered digital citizens.

As part of the partnership, we developed interactive learning experiences and educational resources designed to help Instagram users get the most from the platform. Our learning platform also offered educators and caregivers free resources to help young people learn how to use the safety tools available to them.

Shared Mission

Together we harnessed the power of creative campaigns to raise awareness of key issues and drive positive change. Through influencer-led campaigns, thought-provoking content, and educational initiatives, our joint efforts equipped social media users with the knowledge and tools they needed to keep themselves and others safe online.