We formed a long-term partnership with Intel to increase diversity and inclusion within the technology and video game industries, with a specific emphasis on women and under-represented minorities.
We leveraged our respective expertise and resources to identify solutions as well as innovative ways to deliver key messaging while shining a light on the importance of diversity and inclusion. One example was at the annual Intel Extreme Masters event in San Jose, where our partnership facilitated a special celebrity League of Legends exhibition match featuring Intel CEO Brian Krzanich and Dallas Mavericks owner Mark Cuban.
Our charity match proved to be a tremendous success on every level, significantly surpassing previous years' viewership numbers. By combining the popularity of League of Legends with the involvement of notable personalities from Intel and the entertainment industry, the event attracted a larger audience and garnered widespread attention. The increased viewership provided an ideal platform to generate awareness about the issue in focus.