ITV

Official Partner (2022-2023)

Changing behaviors through media campaigns to challenge problematic cultures and promote positive digital citizenship.

1M+

Video Views

Total Video Views

1M+

Impressions

Total Impressions

5

Key Outcomes

Goals and KPIs Met

2023

Year Launched

Initiative Launch Date

“We knew, in trying to change online behaviours, that we needed to work with an expert partner who could make sure that what we created would have genuine impact. Cybersmile's insight and advice has been invaluable.”

Sarah HuntHead of Strategy and Communications, Social Purpose, ITV

Overview

We united with ITV on a shared mission to drive behavior change through powerful media campaigns, challenging problematic cultures, and promoting positive digital citizenship.

Utilizing the power of broadcast media, we facilitated meaningful transformations in the online behavior and attitudes of large numbers of people through powerful content.

Working closely with ITV, we shared knowledge and resources to develop powerful content designed to shape cultures and change behaviors through the reach and influence of ITV's broadcast infrastructure.

Shared Mission

Through thought-provoking content and impactful messaging, our work raised awareness of positive digital citizenship while promoting empathy and kindness. By challenging problematic cultures that perpetuate negativity and toxicity, we empowered individuals to become agents of change, fostering a culture of respect and compassion.