We formed an international partnership with NERDS Candy to address cyberbullying and promote freedom of expression. Through a combination of multi-channel awareness and education initiatives, we encouraged individuals to embrace and celebrate their own unique qualities while offering access to education and support resources.
Our partnership facilitated the creation of NERDS World, a captivating and interactive experience within Nintendo's popular Animal Crossing game. NERDS World provided direct access to educational resources and support for players, serving as an effective platform to combat cyberbullying and online abuse.
Inside NERDS World, players could explore the island, participate in various activities, and engage with others in a fun and interactive environment. Additionally, players had the opportunity to receive special merchandise and capture memorable moments with photo spots located throughout the island.
To enhance the educational aspect, NERDS World introduced special activities and challenges related to cyberbullying awareness and prevention. These initiatives educated players about the impact of cyberbullying and equipped them with the tools to combat it effectively.
NERDS World also served as a support system and resource hub for players seeking more information or help regarding cyberbullying and online abuse. The island incorporated direct access to Cybersmile Assistant, our AI support assistant, and QR codes that granted access to our various resources. Throughout the island, messages of empowerment and educational tips were strategically placed, reinforcing the partnership's mission.