Pixelberry Studios

Official Partner (2012-2014)

Delivering interactive anti-cyberbullying education at scale through unique in-game storylines and fundraising campaigns.

268M

Impressions

Total Impressions

4M+

People Educated

People Educated

$330K

Fundraised

Total Funds Raised

800K+

Giveaway Entries

Total Competition Entries

20

Key Outcomes

Goals and KPIs Met

2014

Year Launched

Initiative Launch Date

“Partnering with Cybersmile has been an amazing experience, after announcing our partnership we saw a 16% increase in player numbers and an 18% increase in revenue.”

Oliver MiaoCEO, Pixelberry Studios

Overview

We formed a ground-breaking partnership with Pixelberry Studios that utilized the power of video games to deliver valuable learning experiences.

By leveraging the immersive world of their flagship High School Story game, we worked together to develop an innovative in-game educational storyline that seamlessly integrated important topics into the gameplay experience. Through captivating storylines and interactive gameplay elements, players were able to explore and learn about key issues related to digital wellbeing, cyberbullying, online safety, and more. Through our partnership, we educated more than 4 million young people on key issues in a fun and engaging environment.

We not only provided valuable educational content, but our partnership also served as an effective platform for raising funds to support our work. Through in-game purchases, players had the opportunity to contribute to the cause while enjoying the game. This unique approach allowed players to actively participate in creating positive change while supporting our mission.

Shared Vision

With a shared belief that video games have the power to change the world, we empowered players by providing them with knowledge and tools to navigate online life responsibly and compassionately. By blending education, gameplay, and fundraising efforts, we created a lasting impact on large numbers of lives.

Together with Pixelberry Studios, we exemplified how video games could be a force for good, harnessing the power of gaming to educate and inspire players while supporting the mission and work of good causes.

Awards & Nominations