We formed a long-term partnership with Rimmel London to tackle the growing issue of beauty cyberbullying as well as the impact that it can have on freedom of expression and mental health.
As part of our partnership, we launched our "I Will Not Be Deleted" campaign, aimed at empowering individuals to embrace and celebrate their own unique beauty while raising awareness of beauty cyberbullying and the effects it can have.
The campaign addressed various issues such as prejudice, discrimination, gender, and equality. By highlighting the damaging effects of beauty cyberbullying, we effectively encouraged a positive change in online behavior.
To mark the campaign video release, a special launch event took place in London, featuring Rimmel Ambassadors Cara Delevingne and Rita Ora. During the event, it was announced that Rimmel London would support us in developing an innovative artificial intelligence product called Cybersmile Assistant. This AI smart assistant aimed to provide support for individuals dealing with issues such as anxiety, cyberbullying, depression, eating disorders, and other mental health issues across five English-speaking countries.