Sky

We forged a powerful partnership with Sky on a shared mission to foster equality and combat abuse in the gaming industry. This strategic collaboration centered around education programs and impactful awareness campaigns aimed at addressing the prevalent issue of abuse faced by women gamers.

We aspired to make a lasting impact on the gaming community by promoting a safe and inclusive environment for all players. By leveraging our collective expertise, resources, and influence, we worked towards creating a positive shift in the gaming landscape. Our joint efforts focused on educating gamers and the wider community about the importance of equality, respect, and empathy, while also fostering a sense of empowerment and support for women in gaming.

Our partnership aimed to set new standards in the gaming industry and effect meaningful change by actively engaging with gamers. By amplifying their voices, raising awareness, and providing educational programs, we drove a cultural shift that not only addressed the issue of abuse but also promoted diversity, inclusion, and gender equality in the gaming world.

Alongside Sky, we strived to create an environment where everyone could enjoy gaming without fear of harassment or discrimination, setting a powerful example for the entire industry to follow.

The Sky Broadband and Cybersmile No Room for Abuse campaign received a combination of four award wins and nominations:

• The Drum Awards for Marketing (Gold): Gaming
• The Drum Awards for Marketing (Nomination): Social Purpose
• The Drum Awards for Marketing (Nomination): Disruption
• Sky Marketing (Winner): 'Be Bold' Category