The CW

Official Partner (2022)

Breaking down the stigma associated with mental health and raising awareness of help and support resources.

1.5M

Impressions

Total Impressions

61K

Video Views

Total Video Views

9.2K

Engagements

Total Engagement

8

Key Outcomes

Goals and KPIs Met

“Through the power of our storytelling and our unparalleled reach across all platforms, The CW is committed to bringing awareness and access to resources surrounding mental health to our audience while helping break the negative stigmas surrounding this topic.”

Dennis MillerPresident, The CW

Overview

We joined forces with The CW to break down the stigma associated with mental health while raising awareness of available help and support resources. United by our shared commitment to a culture of love, kindness, and respect, we worked together to focus on empowering individuals to prioritize empathy and inclusion when interacting with others online.

By leveraging the scale and influence of The CW's platform and the universal language of music, the partnership between us reached a wide audience, effectively breaking down barriers and encouraging important conversations about mental health. By promoting a message of love, kindness, and respect, we aimed to create a supportive and inclusive environment where individuals felt comfortable seeking help and accessing available resources.

Shared Vision

Together, we made a significant impact in the fight against stigma associated with mental health. By combining our respective strengths, we worked toward a future where mental wellbeing is prioritized and individuals are encouraged to embrace love, kindness, and respect as essential components of a healthy and supportive society.