We formed a partnership with WWE to tackle cyberbullying, raise awareness of our support services, and promote the power of diversity.
By leveraging WWE's reach and influence as a global entertainment brand and combining it with our expertise in all aspects of digital wellbeing, the partnership effectively conveyed our message to a large and engaged audience.
Throughout the partnership, we conducted a series of exclusive interviews with WWE superstars. These interviews were designed to showcase and celebrate the strength and beauty of diversity. WWE superstars, who served as global role models, shared their insights and advice for individuals facing bullying or abuse, covering essential topics such as self-confidence, mindfulness, online safety, tolerance, and respect.
We not only focused on raising awareness but also engaged internet users through exciting opportunities. A giveaway of exclusive WWE prizes was organized, creating additional incentives for participation and support.