WWE

Official Partner (2017-2019)

Tackling cyberbullying, raising awareness of support services, and promoting diversity online.

700K

Impressions

Total Impressions

24.8K

Engagements

Total Engagement

7

Key Outcomes

Goals and KPIs Met

2 Years

Duration

Total Duration

“WWE is proud to continue our commitment to bullying prevention through this partnership with The Cybersmile Foundation, an award-winning organization that tackles all forms of online bullying.”

Stephanie McMahonChief Brand Officer, WWE

Overview

We formed a partnership with WWE to tackle cyberbullying, raise awareness of our support services, and promote the power of diversity.

By leveraging WWE's reach and influence as a global entertainment brand and combining it with our expertise in all aspects of digital wellbeing, the partnership effectively conveyed our message to a large and engaged audience.

Throughout the partnership, we conducted a series of exclusive interviews with WWE superstars. These interviews were designed to showcase and celebrate the strength and beauty of diversity. WWE superstars, who served as global role models, shared their insights and advice for individuals facing bullying or abuse, covering essential topics such as self-confidence, mindfulness, online safety, tolerance, and respect.

We not only focused on raising awareness but also engaged internet users through exciting opportunities. A giveaway of exclusive WWE prizes was organized, creating additional incentives for participation and support.

Our Goal

Through campaigning, exclusive interviews, giveaways, and co-branded educational assets, we inspired internet users to embrace diversity while fostering a positive online environment and providing essential assistance to those in need.