Stop Cyberbullying Day Report 2015 is a national UK study that saw us collaborate with our media partner Sugarscape to deep dive into the behaviors and attitudes of young people toward cyberbullying and social media. We polled 2814 young people aged 11–18 on areas including online abuse, platform cultures, education preferences, relevance, and perceived risks.
How many times have you been a victim of online abuse?
35% of respondents said they had been a victim of online abuse in up to 5 separate incidents.
On which of the following sites do you feel most at risk of bullying?
35% of respondents said they felt most at risk of being bullied on Facebook.
Which is your favorite social media site?
45% of respondents said Twitter was their favorite social media platform.
Which of the following do you think is least relevant to online teens right now?
35% of respondents said Facebook was the least relevant social media platform for teens.
Where should teens be learning about online safety?
33% of respondents said that teens should learn about online safety from their parents or guardians.
Which of these would be most likely to make you act more positively to others online?
33% of respondents said they were most likely to act more positively to others online after reading real life stories about cyberbullying.
“The 2015 Stop Cyberbullying Day poll is key to identifying the latest trends and behaviours of our increasingly digital teenagers in the UK. The results suggest we all have a long way to go in tackling the devastating problems of cyberbullying and digital abuse.”
CEO, The Cybersmile Foundation
Overview
Method
The research was conducted by Hearst on behalf of Cybersmile across England, Wales, Scotland, and Northern Ireland with 2800 general respondents (aged 11–18) in June 2015.
Key Takeaways
- 35% had been victims of online abuse in up to five separate incidents
- 33% said that reading real-life stories about the effects of cyberbullying would likely make them act more positively toward others online
- 46% felt teens should learn about online safety at school
- 33% felt teens should learn about online safety from their parents or guardians
- 35% felt most at risk of being bullied on Facebook
- 35% felt Facebook was the least relevant social media platform for teens
- 45% said Twitter was their favorite social media platform
Citation
The Cybersmile Foundation (2015). Stop Cyberbullying Day Report (2015): A Cybersmile survey conducted in partnership with Sugarscape to explore young people's perspectives and attitudes toward social media platforms.