We partnered with Pixelberry Studios on an in-game educational campaign for the developer's flagship title, High School Story. The aim of the campaign was to deliver a fun storyline that young players would engage with while delivering important and potentially life-saving education. The High School Story team became aware of the growing problem that cyberbullying had become among young people and wanted to prepare their large player base for any difficult situations that they might find themselves in. Statistically, they knew that a large number of their players were being affected by cyberbullying and wanted to make sure that their players knew what to do if they were affected.
We worked together on a new educational storyline called Hope's Story, which allowed players to make choices for a girl named Hope when dealing with a cyberbullying problem. The story went on to deliver important educational advice to millions of children and young adults.